I have a tub of low fat ice cream it reads 97% fat free??? are these things just a gimmick??

it may not have much fat but it will be full of sugar witch is just as bad,

Compare the sugar content to normal ice cream next time your in the store. You should also compare KJ per serve. As been said, alot of companies attempt to make their low fat ice cream taste better by adding more sugar. Although you will find with certain brands they will use things like an artificial sweetner, which cuts down on the sugar as well, but means you pay a bit more for it.

Several brands actually have something like half the amount of Kj per serve if you look around.

Just use it as a treat once every now and then, a bit like a cheat meal really. I quite often tell guys with smaller builds trying to bulk up to get onto ice cream.

I fucking love ice cream hahahaha.

I have a nice big arse cup of it the other night.. splash of whey aswell..

Then busted my arse in cardio sunday, so i didn't feel so bad.