I would make love to it.
Just read that thread on it.
I like how you can change the sensor, while keeping all your original gear
ie battery, hand grips etc. Thats a rad idea.
Price $28k-$45K. So that puts it in the hasselblad price region, except this is a bit more expensive.
2 cool features. Vid plus the camera. And 3D camera! See link above last photo