Boostcruising.com is the most popular Automotive Enthusiasts website in Australia, as reported by Hitwise, with over 100,000 registered members!
Since its launch 2002, when the site recorded 113,008 visits, Boostcruising.com has experienced enormous growth with 2009 having already seen the website receive over one hundred and ninety thousand visits per week, with forty eight million pages viewed; that’s an average of 62 pages per visit delivering more than 250,000 advertising impressions per day! Word continues to spread amongst the car enthusiast community and today the statistics below speak for themselves when it comes to the increasing popularity of the site.
| Year | Unique visitors | Number of visits | Pages | Hits | Bandwidth |
|---|---|---|---|---|---|
| 2002 | 61,850 | 113,008 | 1,460,265 | 12,779,532 | 117.48 GB |
| 2003 | 328,223 | 714,129 | 18,237,582 | 119,657,991 | 1,036.26 GB |
| 2004 | 567,296 | 1,187,727 | 41,476,150 | 179,911,886 | 1,892.76 GB |
| 2005 | 1,333,807 | 2,702,292 | 96,954,988 | 351,018,837 | 3,901.58 GB |
| 2006 | 1,426,468 | 3,393,325 | 156,641,984 | 356,103,050 | 3,197.89 GB |
| 2007 | 1,682,020 | 3,910,186 | 220,510,396 | 689,256,920 | 4,780.72 GB |
| 2008 | 2,772,851 | 6,340,822 | 377,299,865 | 1,228,452,106 | 9,563.56 GB |
Boostcruising.com has been serving the car enthusiast community for over 8 years and every year our members and statistics continue to grow allowing us to maintain our number one ranking in the Australian Recreational Automotive category (Hitwise)!
Advertising Options
In order to cater to your businesses specific advertising needs Boostcruising.com is now offering a variety of advertising platforms to allow you the greatest exposure for your business and value for advertising spend. Whether you have a long term marketing campaign used for branding or an event coming up, maybe even a new product you want to dazzle the market with then look no further than Boostcruising.com.
Boostcruising.com Demographic Profile
Are you sick of your advertising getting lost amongst the hundreds of other advertisements now available on the world wide web? Boostcruising.com is now offering targeted advertising that means your advertisements will reach those within your targeted demographic. A recent survey of over 1,000 Boostcruising.com members found that 73% of our users are young people aged 16-24 followed by those in the 25 – 30 age bracket which accounted for 21% of our members. The average income for this group was between $40K - $50K a year. Boostcruising.com members come from a wide variety of industry backgrounds including: Trades and services, mechanics, construction and retail sectors and live in various locations around Australia and overseas. 31% of our members spend between 30min – 1 hour closely followed by those dedicated to the website spending between 1hour – 2hours everyday browsing the site. Considering the average time spent on most websites is approximately 30seconds this type of continued exposure and support is priceless to any advertiser.
If you are seeking out our members favourite sections then look no further then the classifieds section engaging 49% of our members, with local forums and more targeted areas such as 4x4 utes, motorbikes and events also receiving high exposure. From these sections and others 62% of our members have made a purchase from Boostcruising.com. If your target market is young males then you need look no further with 94% of members being male. While only 6% of those surveyed were female this does not mean that Boostcruising.com does not also appeal to the female market.
Why Advertise on Boostcruising.com
If you already have a website and would like to drive targeted traffic to your business, this is the best way to do it! Attractive eye catching banner advertisements can expect click per view performance of up to 1/100 page views – and with Boostcruising.com having over three hundred and fifty million page views per month this is a sure way to send hundreds if not thousands of visitors to your site each week.
Not only will your business's web site receive more visits, your business will become quickly recognized throughout the Boostcruising.com community - strengthening your brand recognition and exposure. Our recent survey found that the members and visitors to Boostcruising.com are extremely loyal to the site and look to each other and the site for referrals for anything from events, tyre repairs, and car parts distributors to the best movie to go and see.
Prices
Banner Advertising - 728x90px Leader Board
Banner can be full multimedia / animated flash, video or animated gif.
| Type of Advertising | Breakdown | CPM (cost per thousand impressions) | Impressions | Monthly Cost (Minimum/Varies upon how many sections you advertise in.) |
|---|---|---|---|---|
| Frontpage Advertising Only | Be the first advertiser our visitors see…….First impressions last! | Contact Us | Contact Us | Contact Us |
| Member Profile Targeted Advertising | Boostcruising.com can offer Profile Targeted Advertising that can target your advertisers by: state, age, sex, income, industry. A recent survey has shown us that certain genders or different ages etc visit certain sections of our website. Your banner will be displayed in these areas. | Contact Us | Contact Us | Contact Us |
| Throughout forum Advertising including Frontpage | Random advertising throughout our many and varied forums. Include approx 15% frontpage viewing. | $5 | minimum 250,000 | $ 1,250.00 |
| Throughout forum advertising excluding Frontpage | Random advertising throughout our many and varied forums. | $3 | minimum 250,000 | $ 750.00 |
| Section Targeted Advertising | You can choose to have your banner featured in any of the following targeted sections: Rides, Events, Photos, Forums (and all sections included under Forums), Classifieds, Local Forums and Off Topic sections. | $5 | minimum 100,000 | $ 500.00 |
Text Based Advertising
Text based advertising on Boostcruising, 100 character header, 250 character description, plus URL – same as Google Ads.
| Type of Advertising | Breakdown | CPM (cost per thousand impressions) | impressions | Monthly Cost (Minimum/Varies upon how many sections you advertise in.) |
|---|---|---|---|---|
| Frontpage Advertising Only | Be the first advertiser our visitors see…….First impressions last! | $3 | minimum 250,000 | $ 750.00 |
| Member Profile Targeted Advertising | Boostcruising.com can offer Profile Targeted Advertising that can target your advertisers by: state, age, sex, income, industry. A recent survey has shown us that certain genders or different ages etc visit certain sections of our website. Your banner will be displayed in these areas. | $5 | minimum 100,000 | $ 500.00 |
| Throughout forum Advertising including Frontpage | Random ad placement throughout our many and varied forums. Include approx 15% frontpage viewing. | $1 | minimum 250,000 | $ 250.00 |
| Throughout forum advertising excluding Frontpage | Random ad placement throughout our many and varied forums. | $0.75 | minimum 250,000 | $ 185.00 |
| Section Targeted Advertising | You can choose to have your advert featured in any of the following targeted sections: Rides, Events, Photos, Forums (and all sections included under Forums), Classifieds, Local Forums and Off Topic sections. | $1 | minimum 100,000 | $ 100.00 |
Forum Advertising in the Classifieds (post individual items for sale)
You can now post your specials and individual items for sale through the highly active classifieds section of the site. As a Site Sponsor your topics will have priority listing on the front page of the website for all visitors to see! This is an extremely effective means of advertising if you are an active forum member and don't mind getting involved and posting regularly. This option is priced at $64.95/month via Credit Card (Visa/Amex/MasterCard) or three months up front for direct credit/cheque/money order.
Would you like to know more?
Get your business the exposure it deserves now!
Please contact Hayley Mcleod via email: hayley{prop0}{prop1}